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020 -INTERNATIONAL STANDARD BOOK NUMBER
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a
ISBN
0-324-221924 (pbk.-)
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040 -CATALOGING SOURCE
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a
Original cataloging agency
NEU GrandLibrary
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050 -LIBRARY OF CONGRESS CALL NUMBER
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a
Classification number
HF5415
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b
Item number
.B66 2005
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100 -MAIN ENTRY--PERSONAL NAME
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a
Personal name
Boone, Louis E.
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245 -TITLE STATEMENT
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a
Title
Contemporary marketing /
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c
Statement of responsibility, etc
Louis E. Boone, David L. Kurtz.
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h
Medium
BOOK
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260 -PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
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a
Place of publication, distribution, etc
Mason, Ohio :
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b
Name of publisher, distributor, etc
Thomson/South-Western,
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c
Date of publication, distribution, etc
2005.
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300 -PHYSICAL DESCRIPTION
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a
Extent
li, 599, [96] p. :
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b
Other physical details
ill. ;
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c
Dimensions
28 cm. +
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504 -BIBLIOGRAPHY, ETC. NOTE
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a
Bibliography, etc
Includes bibliographical references and indexes.
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650 -SUBJECT ADDED ENTRY--TOPICAL TERM
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a
Topical term or geographic name as entry element
Marketing.
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700 -ADDED ENTRY--PERSONAL NAME
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a
Personal name
Kurtz, David L.
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