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020 -INTERNATIONAL STANDARD BOOK NUMBER
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020 -INTERNATIONAL STANDARD BOOK NUMBER
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020 -INTERNATIONAL STANDARD BOOK NUMBER
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040 -CATALOGING SOURCE
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a
Original cataloging agency
NEU GrandLibrary
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050 -LIBRARY OF CONGRESS CALL NUMBER
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a
Classification number
HF5823
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b
Item number
.K45 1993
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082 -DEWEY DECIMAL CLASSIFICATION NUMBER
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a
Dewey Classification
659.1
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100 -MAIN ENTRY--PERSONAL NAME
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a
Personal name
Russell, Thomas,
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d
Dates associated with a name
1941-
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245 -TITLE STATEMENT
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a
Title
Kleppner's advertising procedure /
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c
Statement of responsibility, etc
J. Thomas Russell, W. Ronald Lane ; annotations by Charles Pearce.
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h
Medium
BOOK
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260 -PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
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a
Place of publication, distribution, etc
Englewood Cliffs, N.J. :
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b
Name of publisher, distributor, etc
Prentice Hall,
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c
Date of publication, distribution, etc
1993.
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300 -PHYSICAL DESCRIPTION
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a
Extent
xix, 755 p. :
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b
Other physical details
ill. (some col.) ;
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c
Dimensions
29 cm.
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490 -SERIES STATEMENT
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a
Series statement
The Prentice Hall series in marketing
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504 -BIBLIOGRAPHY, ETC. NOTE
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a
Bibliography, etc
Includes bibliographical references and index.
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650 -SUBJECT ADDED ENTRY--TOPICAL TERM
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a
Topical term or geographic name as entry element
Advertising.
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700 -ADDED ENTRY--PERSONAL NAME
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a
Personal name
Lane, W. Ronald,
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d
Dates associated with a name
1940-
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700 -ADDED ENTRY--PERSONAL NAME
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a
Personal name
Kleppner, Otto,
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d
Dates associated with a name
1899-
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830 -SERIES ADDED ENTRY--UNIFORM TITLE
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a
Uniform title
Prentice-Hall series in marketing.
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