020 -INTERNATIONAL STANDARD BOOK NUMBER
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040 -CATALOGING SOURCE
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a
Original cataloging agency
NEU GrandLibrary
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050 -LIBRARY OF CONGRESS CALL NUMBER
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a
Classification number
HF5823
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b
Item number
.S19 2003
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082 -DEWEY DECIMAL CLASSIFICATION NUMBER
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a
Dewey Classification
658.8
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100 -MAIN ENTRY--PERSONAL NAME
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a
Personal name
Salzman Marian L
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245 -TITLE STATEMENT
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a
Title
Buzz :
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b
Remainder of title
harness the power of influence and create demand /
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c
Statement of responsibility, etc
Marian Salzman, Ira Matathia, Ann O'Reilly.
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h
Medium
BOOK
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260 -PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
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a
Place of publication, distribution, etc
Hoboken, N.J. :
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b
Name of publisher, distributor, etc
J. Wiley,
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c
Date of publication, distribution, etc
c2003.
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300 -PHYSICAL DESCRIPTION
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a
Extent
x, 246 p. :
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b
Other physical details
ill. ;
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c
Dimensions
24 cm.
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504 -BIBLIOGRAPHY, ETC. NOTE
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a
Bibliography, etc
Includes bibliographical references and index.
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650 -SUBJECT ADDED ENTRY--TOPICAL TERM
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a
Topical term or geographic name as entry element
Advertising
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650 -SUBJECT ADDED ENTRY--TOPICAL TERM
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a
Topical term or geographic name as entry element
Marketing
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650 -SUBJECT ADDED ENTRY--TOPICAL TERM
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a
Topical term or geographic name as entry element
Demand Economic theory
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700 -ADDED ENTRY--PERSONAL NAME
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a
Personal name
Matathia, Ira.
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700 -ADDED ENTRY--PERSONAL NAME
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a
Personal name
O'Reilly Ann
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