|
040 -CATALOGING SOURCE
|
|
a
Original cataloging agency
NEU GrandLibrary
|
|
|
010 -LIBRARY OF CONGRESS CONTROL NUMBER
|
|
a
LC control number
87082610
|
|
|
020 -INTERNATIONAL STANDARD BOOK NUMBER
|
|
|
|
050 -LIBRARY OF CONGRESS CALL NUMBER
|
|
a
Classification number
HF5821
|
|
b
Item number
.S419 1988
|
|
|
082 -DEWEY DECIMAL CLASSIFICATION NUMBER
|
|
a
Dewey Classification
659.1/11
|
|
|
100 -MAIN ENTRY--PERSONAL NAME
|
|
a
Personal name
Schultz, Don E.
|
|
|
245 -TITLE STATEMENT
|
|
a
Title
Essentials of advertising strategy /
|
|
c
Statement of responsibility, etc
Don E. Schultz, Stanley I. Tannenbaum.
|
|
h
Medium
BOOK
|
|
|
260 -PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
|
|
a
Place of publication, distribution, etc
Lincolnwood, Ill. :
|
|
b
Name of publisher, distributor, etc
NTC Business BOOKs,
|
|
c
Date of publication, distribution, etc
c1988.
|
|
|
300 -PHYSICAL DESCRIPTION
|
|
a
Extent
vi, 98 p. :
|
|
b
Other physical details
ill. ;
|
|
c
Dimensions
26 cm.
|
|
|
650 -SUBJECT ADDED ENTRY--TOPICAL TERM
|
|
a
Topical term or geographic name as entry element
Advertising
|
|
|
700 -ADDED ENTRY--PERSONAL NAME
|
|
a
Personal name
Tannenbaum, Stanley I.
|
|
