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020 -INTERNATIONAL STANDARD BOOK NUMBER
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040 -CATALOGING SOURCE
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a
Original cataloging agency
NEU GrandLibrary
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041 -LANGUAGE CODE
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a
Language code of text/sound track or separate title
tur
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050 -LIBRARY OF CONGRESS CALL NUMBER
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a
Classification number
HD69.B7
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b
Item number
T759 2008
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082 -DEWEY DECIMAL CLASSIFICATION NUMBER
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a
Dewey Classification
658.8/27
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100 -MAIN ENTRY--PERSONAL NAME
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a
Personal name
Trout, Jack.
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240 -UNIFORM TITLE
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a
Uniform title
Big brands, big trouble : lessons learned the hard way
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245 -TITLE STATEMENT
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a
Title
Büyük markalar büyük hatalar :
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b
Remainder of title
Başkalarının hatalarından öğrenmek çok daha karlıdır /
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c
Statement of responsibility, etc
Jack Trout ; çeviri Zeynep Yaman.
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h
Medium
BOOK
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260 -PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
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a
Place of publication, distribution, etc
İstanbul :
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b
Name of publisher, distributor, etc
Mediacat Kitapları,
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c
Date of publication, distribution, etc
2008.
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300 -PHYSICAL DESCRIPTION
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a
Extent
x, 227 p. ;
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c
Dimensions
21 cm.
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504 -BIBLIOGRAPHY, ETC. NOTE
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a
Bibliography, etc
Includes index.
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650 -SUBJECT ADDED ENTRY--TOPICAL TERM
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a
Topical term or geographic name as entry element
Brand name products
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650 -SUBJECT ADDED ENTRY--TOPICAL TERM
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a
Topical term or geographic name as entry element
Success in business
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650 -SUBJECT ADDED ENTRY--TOPICAL TERM
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a
Topical term or geographic name as entry element
Competition
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700 -ADDED ENTRY--PERSONAL NAME
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a
Personal name
Yaman, Zeynep.
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