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020 -INTERNATIONAL STANDARD BOOK NUMBER
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040 -CATALOGING SOURCE
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a
Original cataloging agency
NEU GrandLibrary
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050 -LIBRARY OF CONGRESS CALL NUMBER
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a
Classification number
HF5415
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b
Item number
.M37 1991
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245 -TITLE STATEMENT
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a
Title
Marketing classics :
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b
Remainder of title
a selection of influential articles /
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c
Statement of responsibility, etc
[edited by] Ben M. Enis, Keith K. Cox, Michael P. Mokwa
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h
Medium
BOOK
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260 -PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
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a
Place of publication, distribution, etc
Englewood Cliffs, N.J :
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b
Name of publisher, distributor, etc
Prentice Hall,
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c
Date of publication, distribution, etc
1991.
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300 -PHYSICAL DESCRIPTION
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a
Extent
xii, 612 p. :
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b
Other physical details
illus.;
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c
Dimensions
24 cm
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504 -BIBLIOGRAPHY, ETC. NOTE
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a
Bibliography, etc
Includes bibliographical references and index
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650 -SUBJECT ADDED ENTRY--TOPICAL TERM
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a
Topical term or geographic name as entry element
Marketing
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700 -ADDED ENTRY--PERSONAL NAME
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a
Personal name
Enis, Ben M.
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700 -ADDED ENTRY--PERSONAL NAME
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a
Personal name
Cox, Keith Kohn.
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700 -ADDED ENTRY--PERSONAL NAME
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a
Personal name
Mokwa, Michael P.
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