- "New and totally revised edition of ... The E-Myth."--Back cover. - Pt. I. The E-Myth and American Small Business. Ch. 1. The Entrepreneurial Myth. Ch. 2. The Entrepreneur, the Manager, and the Technician. Ch. 3. Infancy: The Technician's Phase. Ch. 4. Adolescence: Getting Some Help. Ch. 5. Beyond the Comfort Zone. Ch. 6. Maturity and the Entrepreneurial Perspective -- Pt. II. The Turn-Key Revolution: A New View of Business. Ch. 7. The Turn-Key Revolution. Ch. 8. The Franchise Prototype. Ch. 9. Working On Your Business, Not In It -- Pt. III. Building a Small Business That Works! Ch. 10. The Business Development Process. Ch. 11. Your Business Development Program. Ch. 12. Your Primary Aim. Ch. 13. Your Strategic Objective. Ch. 14. Your Organizational Strategy. Ch. 15. Your Management Strategy. Ch. 16. Your People Strategy. Ch. 17. Your Marketing Strategy. Ch. 18. Your Systems Strategy. Ch. 19. A Letter to Sarah -- Epilogue: Bringing the Dream Back to American Small Business -- Afterword: Taking the First Step.
NEAR EAST UNIVERSITY GRAND LIBRARY +90 (392) 223 64 64 Ext:5536. Near East Boulevard, Nicosia, TRNC This software is developed by NEU Library and it is based on Koha OSS
conforms to MARC21 library data transfer rules.