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My life in advertising ; &, Scientific advertising :
(Hopkins, Claude C.,) |
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Bibliographical information (record 276630) |
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- Originally published: Lincolnwood, Ill., U.S.A. : NTC Business Books, 1986, c1966.
- Gain a lifetime of experience from the inventor of test marketing and coupon sampling -- Claude C. Hopkins. Here, you'll get two landmark works in one, and discover his fixed principles and basic fundamentals that still prevail today.
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Barcode |
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Library |
Section |
6623163343
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Item available
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NEU Grand LibraryGrnd. Floor (HF5810.H6 A32 1997)
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General Collection |
Gifted by: |
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