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Advertising /
(Jefkins, Frank William.) |
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Bibliographical information (record 288165) |
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- Includes bibliography and index.
- Advertising looks at the structure and organisation of the industry, how campaigns are constructed and costed, the various methods of promotion, above-the-line and below-the-line costs, legal and ethical issues, market research and much, much more. *Is an established best-seller. *Contains updated material on advertising departments, TV franchises, radio stations, codes of practice, sponsorship, corporate video and satellite broadcasting. *Twenty page glossary of advertising terms. *New chapters on the advertising department, corporate identity and the Internet. *Contains case studies.
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Barcode |
Status |
Library |
Section |
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6723756537
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Item available
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NEU Grand LibraryGrnd. Floor (HF5823 .J44 2000)
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General Collection |
Gifted by: Dmitry Trushchenkov |
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